Coca-Cola partners with Regal Cinemas

Atlanta – The Coca-Cola Co. has entered into a seven-year beverage supply and marketing partnership with Regal Cinemas Inc., one of the nation's largest movie theater chains. Coca-Cola will be the exclusive soft drink beverage supplier for all of Regal's locations.
The partnership with Regal also includes concession marketing and promotion opportunities for Atlanta-based Coca-Cola (NYSE: KO) as well as the showcasing of Coca-Cola Screen Play slides and the rolling stock footage that runs prior to feature films. Regal Cinemas has 3,655 screens at 302 theaters.